US Mobile Internet Reaches ‘Critical Mass’ for Marketing
The US is the global leader in mobile internet adoption, with 40 million US mobile subscribers (15.6%) actively using the mobile internet, according to a white paper (pdf) released by The Nielsen...
View ArticleTop 10 Telecom Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleCanada Leads World in Online Banking Usage
Canada is the world’s most developed markets for online banking, with 67.1 of Canadian internet users banking online in April 2008 – significantly more penetration than in other English-speaking...
View ArticleDigital Divide Narrows: Two-Thirds of African Americans Online
The digital divide between Black Americans and other groups in America has narrowed, with 68% of African Americans reporting they are online (compared with 71% of all Americans), according to a survey...
View ArticleCoworker Word-of-Mouth Strongly Influences Purchases
Americans in the workforce have a significant impact on their coworkers’ consumer shopping behaviors – 96% say they regularly or occasionally give shopping advice to their peers, according to (pdf) a...
View ArticleEmerging-Media Spending to Keep Growing, but Slow Down a Bit
The forecast for emerging media spending – nearly 30% in ’08 and 26% in ’09 – by Magna’s director of Industry Analysis Brian Wieser is, understandably, more optimistic than his colleague Robert Coen’s...
View ArticleTop 10 Network TV Show Websites – Week Ended 07-05-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleTop 10 Automotive-Classifieds Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleFinance Info Sites’ Audiences Growing, Yahoo Finance Leads
The financial news & research site category attracted more than 64 million US visitors in May, an increase of 35% from a year ago, and Yahoo Finance was the top site with 18+ million visitors,...
View Article