Teen and Young Adult Cross-Platform Media Consumption Studied
Among teenagers and young adults, moviegoers consume at least twice as much radio and television as non-moviegoers, according to a new report by Integrated Media Measurement Inc. (IMMI). (more…)
View ArticleOnline Shoppers Expect More, Retailers Have One Chance to Impress
Some 67% of consumers say their expectations about the quality of their online shopping experience had increased from the previous year – and 80% say they would would be less likely to return to a...
View ArticleCombined Yahoo, Microsoft Would Make Web Powerhouse – but Not in Search...
In the wake of the announcement that Microsoft has made an unsolicited bid to buy Yahoo, Hitwise’s Bill Tancer takes a look at the top web properties of the two companies, as well as rival Google’s,...
View ArticleEmail and Domain Authentication Reaches Tipping Point in Key Industries
Adoption of email and domain authentication – Sender ID (SIDF) and DomainKeys Identified Mail (DKIM) – has reached its tipping point, exceeding 50% in several key metrics, according to the...
View ArticleAlcohol Sales, Volume Up Eighth Year in a Row; Exports at Record Levels
The distilled-spirits market grew for the eighth straight year, with 2007 sales up 5.6%, totaling $18.2 billion, as consumer interest in cocktails and high-end products remained high, according to the...
View ArticleObama Leads in Buzz, Favorite Web Destinations by Party Affiliation Issued
In the weeks (January 1-29) leading up to Super Tuesday, Barack Obama drove the largest share of blog discussions* among the presidential candidates still in the running, accounting for 0.59% of the...
View ArticleSuper Bowl Advertiser Blog Buzz Volume Highest for Pepsi
Collective Intellect has issued results from its analysis of Super Bowl XLII advertiser blog buzz during and immediately after the game, reports Adrants. Among the findings: (more…)
View ArticleTop 10 Network TV Show Websites – Week Ended 02-02-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleMore ‘What If’ Data Issued on Yahoo-Microsoft Combo
Both Hitwise and comScore issued additional data this week on what sort of market player would be created with a potential merger of Yahoo and Microsoft’s MSN, in terms of reach of online properties,...
View ArticleOne-Third of Health Services Advertising Spend Is for DM Campaigns
Health services companies spent $2.4 billion on direct marketing advertising in 2007, resulting in $28.7 billion in sales – or an ROI of $11.86 for each dollar spent – according to a new report by the...
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Google Holds Steady at 66% of US Searches, Ask.com Share Up 19% YOY
Google accounted for 65.98% of all US searches in the four weeks ended January 26, while Ask.com’s share – 4.21% – was up 19% year over year, according to Hitwise. Yahoo Search and MSN Search received...
View ArticleClick Fraud Rate Climbs to 16.6% in Fourth Quarter
The overall click fraud rate for the pay-per-click (PPC) industry averaged 16.6% in the fourth quarter of 2007, and the rate of click fraud for all of 2007 was up 15% over 2006 levels, according to...
View ArticleMobile Advertising Changes Voters’ Attitudes and Behaviors
With Super Tuesday not having settled who will be anointed the Republican and Democratic nominees for US President, mobile advertising may be an effective way for candidates to change voter attitudes...
View ArticleShare of Ad Spending by Medium – October 2007
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
View ArticleNASCAR Fans Revving to Buy Items in Big-Ticket, High-Tech Categories
NASCAR fans are top-spenders in big-ticket retail categories, avid tech consumers, and influencers when it comes to making business purchasing decisions, according to (pdf) a Scarborough Sports...
View ArticleA-B King of Super Bowl Ads; Hyundai Improves – SalesGenie Damages – Image
The television broadcast of Super Bowl XLII averaged a record 97 million viewers – and among the big winners were Anheuser-Busch and Hyundai, according to comScore’s 2008 Super Bowl post-game survey....
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